"Change your thoughts and you change your world."

A rocket

The Simplest Ideas are the Hardest

Last week I shared this advert from Norwegian Air which used the big news of the week...


A rocket

It’s not all about you

Not long ago, a very good friend of mine was talking me through a date she had been on recently and...


A rocket

Meet the New Brains Trust

Although the term had been used before, it was the group of three Columbia University professors...


A rocket

Is USP the Key?

Would you be more successful if you had to market and sell aspirins or vitamins...?


A rocket

Show and Tell

Instagram is the social media elevator pitch, why arent you using it...?


A rocket

Tell Me a Story

Geospatial marketing needs to stop listing facts and to start being a conversation....


A rocket

Measure for Measure

“But how do I know if the money I will spend on marketing is going to work?”....


A smartphone

A Good Big 'Un

“A good big 'un will always beat a good little 'un” describes rugby well....


A smartphone

Mens Sana In Corpore Sano

On the dangerously distracting satnav screen that dominates the dashboard of my car, there is a ....


A rocket

Does it work in reverse?

In 1957 the United Soviet Socialist Republic (USSR) launched Sputnik ....


A winners cup

Smart is Sexy

Stories of migration have dominated 2015. Conflicts in Syria, Yemen, many northern African countries ....


A winners cup

Quarry One Eleven Supports MSF

Medecins Sans Frontieres operates on a simple premise; ‘go where the patients are.’ ....


A winners cup

To the bat-mobile!


“Daddy, how do bats see in the dark?” Anyone with a five year old child will be used ....


A winners cup

Golden Times?

Amongst Aesop's many fables was the story of a goose farmer who found one of his birds ....


A winners cup

A Boy and his Drone

As the mercury rises and school terms draw to a close there is a final hurdle to overcome ....


A winners cup

Remember the Best

In my local gym - they do the best coffee and croissants in my local area....


two baloons

A Word to the Wise

With a name as elaborate as Johannes Gensfleisch zur Laden zum Gutenberg....


A chugger's clipboard

Keep It Simple

Over time, specialist business activities or technologies become mainstream....


A chugger's clipboard

Esri Steps on to the Platform

Giving up a weekend to work, can hurt. It hurts much less if the weekend is in....


Lost money

Losing Is Your Fault

We lost a pitch recently. It happens in the marketing agency world. A lot....


A chugger's clipboard

Get Out Of My Way, I Want To Buy Something

Chuggers. Dressed in their brightly coloured bibs they lurk on the High Street...


Target destination

Destination Lizard

I like a beer. I don't say that as a precursor to stating my name in a circle of like-minded people you understand...


Chemistry can be a risk

This is Risk

"When you turn over the paper, you will have three hours to answer a single question."...


Aeroplane marketing

Air Berlin Touches You

1988. Wimbledon beat Liverpool in the FA Cup Final and the British pound note is replaced with a coin....


Calculator for working out

Know Nothing Customers

The aisle seat on a plane has advantages. However it's biggest drawback is...


Man is King

King Customer Is Back

"I'm sorry sir, that hand dryer cant be repaired" To be fair, I wasn't too surprised...


Sweets make you fat

Gut Thinking

Discussing sport with a six year old boy is a straight forward affair....


Cat has evolved

Clever Evolution

Madame Berthe's mouse lemur is the World's smallest living primate...